Earlier this week, Missouri Southern’s athletic department announced a new NIL partnership. KRPS’s Fred Fletcher-Fierro has more.

Last June, the NCAA announced that student-athletes would be able to earn money from their name, image, and likeness.

This May, the Missouri Legislature passed a law that gave university employees the OK to interact with third-party NIL entities and help student-athletes earn money through their brands.

On Monday, MSSU announced that it had reached an agreement with Icon Source. The company makes it easier for athletes to disclose NIL deals and allows compliance officers to access contracts. In January this year, Pittsburg State announced a partnership with OpenDorse to provide NIL resources. Universities nationwide have come up with creative collaborations.

One NIL agreement at BYU is paying $123k for the entire football team to attend, including walk-ons.